Then there are the travel accounts with lots of pictures of beautiful mountain ranges and sunsets.
Why do these work? People because see those channels and they feel inspired – they live vicariously through them and they enjoy daydreaming about having a life like that! They know that if they follow that account, then they’ll be shown many more similarly inspiring posts and they can continue to live the dream.
And guess what? When you then promote a piece of clothing or an eBook
on how to get fit, they listen.
The best Twitter accounts are the ones run by personal brands and that let fans feel as though they are really getting to know them with insights into their daily routines, with jokes or with insider tips.
Want to make a splash on Pinterest? Then how about creating a board to show off life hacks? Or to demonstrate great outfit choices? Or workout inspiration?
The aim again is to provide real value and the way to know if you’re doing this well is to ask yourself: would people be disappointed if you stopped posting to your account? Not just your blog – but your social media channels?
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