What Is Internet Marketing?

Internet marketing simply entails promoting your business on the web. 

Any marketing activity that is carried out online is considered ‘internet marketing’ and that includes:

  Search engine optimization (SEO)
  Content marketing
  Social media marketing
  PPC advertising
  Influencer marketing
  Press releases
  Email marketing
  And more… 

These various pillars of internet marketing can each help you to bring more visitors to a website or a blog and that in turn then gives you the opportunity to promote your business and hopefully drive ‘conversions’ (i.e. turning visitors into customers).  
Red Dog Web Marketing  & Advertising Agency
What makes internet marketing so effective is that it doesn’t have to cost a huge amount to be successful. 

You can spend an awful lot of SEO and content marketing and thereby try to get your site to the top of Google, but sometimes it just takes one smartly placed link to drive huge amounts of traffic to your site.
And if you’re willing to put in consistent time and effort, then anyone can build a massive, loyal audience thereby become a big influence in their niche. Thus, internet marketing is the ‘great equaliser’.
Marketing no longer requires a huge budget
: it is now something that you can do just as well as the largest organisations – as long as you’re smart with it.
Internet marketing has other advantages too: it allows you to actually engage with your audience for instance.

Using social media or running contests means that you’re able to interact with the very customers you’re trying to obtain and get feedback from them.

Then there’s the simple fact that the web is capable of reaching such a huge audience – including people from all around the world. If you’re selling something with international shipping, then this is by far the best way to reach a global audience. 

..See More At Our Business Training Page 

A Basic Introduction to 
Social Media Marketing  

The key to effective social media marketing is the exact same as the key to effective content marketing: providing value. 

Unfortunately, this is something that a huge number of businesses have absolutely no idea how to do and that results in some very poorly managed social media.
Take a look at the social media pages of your typical local B2B companies and you will find that they tend to post some rather uninspiring and vapid statuses and posts. You’ll see things like:
“Find out why our contact management solution is the best in the business!” Or  
“Order our EPOS system today to start serving your customers better!” 

This is nothing but blatant self-promotion and not even interesting self-promotion. Ask yourself: why would anyone be interested in following that? 

What are they gaining by reading your posts?  

Red Dog Social Media Campaigns
One of the single most important questions to ask when looking at your social media or your content is: Would you read it? 

If not, then you need to do something to make it more interesting! 

That means that your social media now needs to provide some kind of purpose for the viewer. It should be interesting, it should be entertaining, it should be useful or it should be inspiring. 

Inspiring social media can work particularly well. Take a look at Instagram and you’ll find lots of accounts filled with people wearing stunning clothes, posing to show off their rippling muscles, or even just showing of their wealthy lifestyle. 

Then there are the travel accounts with lots of pictures of beautiful mountain ranges and sunsets. 

Why do these work? People because see those channels and they feel inspired – they live vicariously through them and they enjoy daydreaming about having a life like that! They know that if they follow that account, then they’ll be shown many more similarly inspiring posts and they can continue to live the dream. 

And guess what? When you then promote a piece of clothing or an eBook on how to get fit, they listen. 

The best Twitter accounts are the ones run by personal brands and that let fans feel as though they are really getting to know them with insights into their daily routines, with jokes or with insider tips. 

Want to make a splash on Pinterest? Then how about creating a board to show off life hacks? Or to demonstrate great outfit choices? Or workout inspiration? 

The aim again is to provide real value and the way to know if you’re doing this well is to ask yourself: would people be disappointed if you stopped posting to your account? Not just your blog – but your social media channels?  

..See More At Our Business Training Page 
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